Cisco hire Gamers Cockpits to lure the crowds

Monday, July 17th, 2006

Cisco hired two Gamers Cockpits for the Telstra National Sales Conference in Melbourne this month. Cisco wanted the simulators to attract floor traffic to their trade stand.

They gave away an XBOX 360 each day to the fastest racer.

Some Telstra execs missed some of the official presentations so they could better their lap times.

Cisco Systems were very pleased with the results.

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